Vizzuality playbook in progress
This project is maintained by Vizzuality
Learning about who the key users are, their needs and their capacities/ skills. Getting a whole team to empathise with who we’re building for.
First identify 2-4 key user personas, ideally ahead of the workshop. Split the group into 2-4 smaller groups, making sure there’s a good mix of Vizzuality vs client in each small group. Each group takes one persona and fills in a template. We have a template here. Vizz staff should help the client talk about the people they know who fit that persona, and keep questioning their statements to get richer information.
A good example. Mozilla workshop or Empathy Maps at PSA workshop. See description and outcomes
Time needed. 50 minutes. 5 minutes to set up the activity, 15 minutes split into three groups, then 3 x 10 minute presentations of the personas.