Photography
Photographs should always appear human, and in no way slick or overly corporate. The locality of our work is vitally important, and should be portrayed through the unique character of each country. Our photography should also clearly illustrate the scale and complexity of the projects we are working on. Err on the side of creativity in imagery to balance the complexity of the issues we are conveying to our audiences.
Avoid images that dramatize the effects of smog in the atmosphere, or use Photoshop techniques to make an environment look unrealistic. Never, ever alter an image except to crop it or alter color or contrast.
Natural Colorful Dynamic Local Human Interactive Realistic Transformational
*Never use copyrighted material as copyright punishment can be severe.
Wherever possible, use Creative Commons licensed photography. For more information, go to https://creativecommons.org/.