Typography - Option 1

WRIʼs typography takes advantage of attractive, clean fonts that are readily available to our staff and partners.

Our predominant font is the Acumin family.

Acumin Pro

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Acumin Pro Condensed

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

If you seek a serif font we use Georgia font

Georgia

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Typekit

The Acumin Pro Condensed family is available free through Adobe Typekit with a Creative Cloud account. If not, we provide files for download at brand.wri.org.

Use of type

These are the most common type uses in the website. Use the hierarchy laid out below to compose easy-to-read content pages.

H1 - Main title or claim for a particular page

H2 - Category or sub-section

H3 - Each item of a given category

Description - Description of an element, style not meant to be used in long-read content. To improve readability, it’s strongly advised to keep the width of a description paragraph narrower than 520px.

Button Label

MENU ITEM / CHART LEGEND

Chart values   2010   2011   2012

Body. This style is meant to be used in long-read content, links style. To improve readability, it’s strongly advised to keep the width of paragraphs narrower than 700px. Protecting these rights, especially for the most marginalized and vulnerable, is the first step to promoting equity and fairness in sustainable development. Without essential rights, information exchange between governments and the public is stifled and decisions that harm communities and the environment cannot be challenged or remedied.

Quote text. Try not to make this too long, maybe three lines top, if not, what kind of quote is that? And also, try to keep the paragraph narrower than 600px if possible :)

Quote Author Quote author position

body {
    -webkit-font-smoothing: antialiased;
    font-family: AcuminPro, Arial, "Helvetica Neue", Helvetica, Arial, sans-serif;
    color: #4A4A4A;
}

h1 {
    font-size: 30px;
    font-weight: 300;
    line-height: 1.2;
}

h2 {
    font-family: 'AcuminProCond';
    font-size: 23px;
    font-weight: 700;
    line-height: 1.1;
}

h3 {
    font-size: 22px;
    font-weight: 400;
    line-height: 1.1;
}

.description {
    font-size: 16px;
    line-height: 1.625;
}

.btn-lbl {
    text-align: center;
    display: inline-block;
    vertical-align: top;
    font-size: 14px;
    border: 1px solid #4a4a4a;
    border-radius: 3px;
    min-width: 170px;
    font-weight: 700;
    padding: 13px 20px 13px
}

.legend {
    font-weight: 400;
    font-size: 13px;
    text-transform: uppercase;
}

.chart-value {
    font-size: 12px;
    line-height: 1.2;
}

p {
    font-size: 18px;
    line-height: 1.77;
    font-weight: 300;
}

blockquote {
    font-size: 22px;
    line-height: 1.45;
    font-weight: 300;
    letter-spacing: -1px;
    padding: 20px 0 44px 15%;
}

blockquote cite {
    text-align: right;
    font-size: 16px;
}

blockquote cite strong {
    display: block;
    font-weight: 700;
}

Examples

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