The icons used in the GFW website must follow a simple set of rules to keep a coherent visual style.
Please request access to the UI Kit Invision project for a full inspection of all these elements. Preview UI Kit
- Have a clear objective
- Stay well-grounded
- Keep it timeless
- Keep it clean
- Keep it simple and geometric
- Keep it flat (no perspective)
- Use the same stroke and size
- Allow different levels of brand perception
- Use recognizable patterns or forms
